EXPERIENCE

Iridio / Albertsons Companies

Associate Creative Director | 4/25-present

Championed email strategy and creative evolution for Albertsons, building scalable frameworks, guiding optimization initiatives, and leading hands‑on execution to improve engagement and lifecycle performance.

• Designed a re‑engagement program for dormant customers, driving ~2.5K users back into the emailable audience (9.5% open rate, ~1.9% CTR) and establishing a scalable lifecycle model projected to recover 130K+ subscribers annually.

• Established enterprise email standards by developing a comprehensive newsletter playbook defining tone, messaging, compliance, and asset requirements for scalable training across decentralized teams to increase brand consistency.

• Synthesized industry and channel trends into a monthly report, translating insights into actionable creative optimizations and evolving Albertsons email strategy in line with emerging best practices.

• Led evaluation of AI-powered design platform in an 8-week pilot within a high-volume weekly email workflow. Assessed UX, fidelity, and scalability, and delivered data-backed recommendation to pause adoption until usability gaps were resolved.

• Defined strategy for recurring & triggered email optimization, establishing three core pillars focused on personalization, relevance, and engagement—supporting improved performance and reduced unsubscribe risk.

Walgreens

Creative Director | 2/11-12/24 | Chicago, IL

Led end-to-end branding & design teams. Built strong stakeholder relationships that transformed us to trusted strategic partners. Championed creative strategy, provided art direction, and maintained hands-on involvement to stay sharp and lead by example.

• Redefined how we designed & delivered email. Through simplification, personalization, regular testing and AI tools, we:

• Increased open rate by 34%
• Increased CTOR (effectiveness) by 23%
• Lifted sales by $29M
• With Phrasee AI tool, open rate increased even more, roughly 15% 

• Improved key digital pharmacy metrics while leading the UI team:

• Increased digital adoption 6% to 22% thru easy opt-in solutions 
• Increased auto-refill adoption by 37% with improved interface design which translates to an additional $17M per month

• Fostered team culture with a “radical candor” approach, helping build one of the most harmonious teams in the organization.

• Consistently scored 95-100% as a manager in the yearly employee satisfaction survey (Glint).
• Achieved some of the lowest attrition in the company, year over year
• Regularly led a workshop on Communication & Active Listening

MarketSense
Senior Art Director | 05/06-06/10 | Burr Ridge, IL

• Developed brand strategy and designed marketing collateral, identity systems, websites and multimedia for variety of B2B clients.
• Delivered award-winning creative for various B2B marketing materials

- Original Smith Printing direct mail campaign (BtoB’s Best 2008 Top Creatives of the Year)
- Logo design for AOM Studios (2009 Tower Award: Silver)
- Cision website (2010 Tower Award: Bronze)

• Led a team consisting of a copywriter, graphic designer, and other resources depending on the project. Kept projects on track and on budget.

ABS Design Group (a division of ABS Graphics, Inc.)
Art Director  | 11/98-07/05 | Addison, IL

• Developed strategy and designed marketing collateral, identity systems, advertisements and annual reports for corporations, non-profit groups, hospitals and educational institutions.

• Secured new clients by marketing the strengths and abilities of the design group. Created a pitch presentation for new business development 

Abelson Taylor Freelance designer 11/10-2/11 Chicago, IL
OfficeMax Freelance designer 10/10-11/10 Naperville, IL
Curtis Scott Freelance designer 8/10-10/10 Oak Brook, IL
Marks & Whetstone Art Director 7/05-5/06 Itasca, IL

E D U C A T I O N

Undergraduate Training

University of Illinois, Champaign
Bachelor of Fine Arts, Graphic Design
GPA 4.7/5.0

Bachelor of Science, Accountancy
GPA 4.2/5.0

Post-Graduate Training

General Assembly
Certified Marketer Level 1

Dale Carnegie Training
Effective Communications & Human Relations

Columbia College
Writing Effective Advertising & Marketing Copy

AI & MARKETING TECHNOLOGY SKILLS

• AI tools (e.g., Phrasee, Typeface, generative design platforms)
• AI-driven subject line & content optimization
• A/B testing frameworks & experimentation strategy
• Marketing automation platforms (AEM & SFMC)

TECHNOLOGY SKILLS

Figma, Adobe Creative Suite, Miro, Microsoft Office
Basic understanding of HTML & CSS